A weekly roundup of out of the box and out of the industry changes you can put to work at your station.

Strategy From The Fox Network

An interesting twist at the end of Fringe last week. It promoted the show that was the winter end. Not the season end, like we’re used to, but the winter end. More new shows coming up right away. That’s because Fox While the big three networks are playing reruns, Fox is developing new “content.” A bold and strategic move to answer frustration and give people what they want.

Coke’s Digital and Viral Strategy

Right on the heels of their YouTube video of the generous Coke machine in the college comes the Simpsons for Facebook. The brand channel outlines the strategy that Coke hopes will stretch their lead in the soft drink wars. Very funny video on this link too.

Does Your Strategy Include involvement?

A brand is now synonymous with an experience. Not surprisingly, the single largest determinant of brand experience is an organizations employees. Does that scare you, or elate you? Brand channel also offers this white paper about the magic of involvement. (It should download to your computer.)

A Conversation Strategy

Wow! There’s a “Conversation Agent.” It’s Valeria Baltoni, and in this post she shows how some of the best in the business bring an online conversation to life – automatically.

Viral Isn’t What A Marketing Campaign Is, But How that Campaign Spreads

Ivan Askwith talks strategy, viral, and keeping your customers and the center of the brand experience. In other words, it’s not about you.

Integrating Word Of Mouth Into Your Marketing

Molly Flatt is another person with a great title, “WOM Evangelist.” It’s amazing how many new media people have found religion. Anyway, our last piece of spare change this week gives some great tips on how to make WOM (that’s Word Of Mouth) more a part of your station.

I’ll put this out each Friday, with the hope you’ll have some spare minutes on the weekend to look at the articles. Please feel free to comment…or just talk back.