“Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things.” – Ray Bradbury
It’s hard to think creatively some times. We’re so set on our goal we don’t let the mind wander, we feel like there’s time to be creative, or, like most of radio’s corporate management, we don’t see the ROI in creativity. Einstein once said something to the effect that the minds who created the problem aren’t the ones who can solve the problem. And a part of the problem is that radio needs a large dose of creativity.
These advertising campaigns from one of Guy Kawasaki’s blogs not only show creativity, they show it in three dimensions, people able to think geometrically in order to create. Like all good creative solutions,their message is so simple and effective. Like Bradbury says, they did something.