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“The most significant changes to our world are going on as we speak and will continue as millennials become our future leaders.” – Forbes Magazine

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The Millenials are coming!  The Millenials are coming!

The loud voices of nervous Paul Revere like baby boomers can be heard throughout the media landscape.  Unfortunately Pew research says they’re already here.  2015 is the year Millennials will surpass Boomers as the largest living generation.

Obviously this is going to have an earth shaking impact on media.  Which has divided radio people into camps. The first thinks Millennials will become like their parents at a given age, so there’s no problem at all. Radio will continue just as strong as always.

The second group thinks it’s helpless, and radio is dead. It’s inevitable.

There is a third, smaller, quieter camp that follows the future so they can understand how to integrate radio with the media palate of the future. Those are the people to listen to. They know the coming wave can’t be ignored.

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