“Programming today is a race between software engineers striving to build bigger and better idiot-proof programs, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning.” Rick Cook, The Wizardry Compiled
Yes, it’s a different “programming,” but the message is the same.
Everyone wants bigger. It’s part of radio and part of our culture. We seem obsessed with having the biggest city, the tallest building, the busiest airport or the largest house. Of course that’s why the universe is winning. We tend to forget the difference between David and Goliath.
But the term “bigger is better” isn’t true very often. First we have to look at the words themselves. “Bigger” is a quantitative word, while “better” is an ambiguous qualitative word. But most of the time people don’t realize they’re playing that bigger vs. better game. It’s just to say that having a lot of listeners isn’t the same as satisfying a lot of listeners. Given a choice, I’d rather be involved in the best situation than I would be the biggest. Big get’s attention, but best get’s things done.
So what do you want, quantitative or qualitative? Biggest, or best?
P.S. You CAN have both, but you need to start with the qualitative.