In case you haven’t noticed, this blog is about change.  Not all change, because we don’t have time for that, but changes that effect media.  More specifically, about changes that effect radio and it’s future.

Changes like social media, dealing with Generation Y in media and at work, how the future means giving up control, the shifts in listening patterns…

You know, change.

Not change for change sake, but change for futures sake.  Change that will allow we radio people to have a future.

The blog is updated by Alan Mason, radio change agent – a radio guy.  An active contributor to the industry who has spoken at the NAB, Radio & Records conventions, the Country Radio Seminar, the NRB and the GMA. He’s been published in Radio & Records, Radio Ink, Christian Radio Weekly, All Access, and many other places. He also publishes the successful “Mason Morning Minute” blog.  But you know that, because that;s where you are.

Chosen by CRW magazine as on of the 50 most influential people in Christian music, Alan is also the 2007 recipient of the Scott Campbell Award, and the GMA Echo Award for impact on Christian music radio.

Contact alan by emailing him at alan@goodratings.com, or texting him at 9163162801.