Easter Creativity

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” – Walt Disney.

First of all, Happy Easter, He is risen.

Ever get into a discussion of creativity with one of those, “I’m the creative one around here,” or “all creativity comes from one department?”

Well, it’s wrong.  Creativity and creative people are all around you. I’m fortunate enough to work in a place heavily populated with creativity, as this video about Easter shows. The author, writer, and producer, Mark Ornelas isn’t in radio programming or marketing, but his creativity and communication skills are unmistakable.

When it comes to creativity, my mind always wanders over to Walt Disney.  The man was not only creative, but he was so “systematically.”  He established a framework of producing creativity through the lens of three roles.

The Dreamer has the visionary, big picture role.  This is where ideas start.

The Realist is the one who thinks constructively and devises an action plan for the vision.

The Critic (the most familiar role) tests the idea, looks for problems and unintended consequences.

The best ideas come when all three roles are present, but that’s not what typically happens.  If the roles are completely separate instead of a continuum, they fight each other.  Some say that all three roles can be handled by one person, but I know more people who think they are that person than are. The best creativity necessitates all three roles being involved.

So one of three things happens.  We tilt to one role or the other roles, and miss the totality, bringing about a “good idea” that goes nowhere.  Or we outsource our creativity and innovation to people who have convinced us they are that three-in-one person. Lastly, we just stop being creative – we give up on even trying to be more creative.

Creativity isn’t a department or a person, and it’s not a collection of good ideas that, in the end, don’t “put points on the scoreboard” at all.  They’re just cool ideas.

Mark and his video showed me that creativity isn’t that elusive, it’s right under our noses if we look for it.

Check The Facts Before You Freak Out

Let others lead small lives, but not you. Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else’s hands, but not you. – Jim Rohn

A few weeks ago I had a lot of people calling and asking about the Radio Ink article suggesting the sale of Disney’s radio station in favor of the Internet.  Did it really mean the beginning of the end for radio?  Does Disney know something we don’t?

I countered with some questions.  First, how many stations does Disney Radio have?  Answer 23.  How many of them are FM?  Answer: 1.

22 of their stations are on the AM band.  In many markets there are AM station that have less traffic than the police band.  That they shifted from those AM radio stations to the Internet makes all the sense in the world, because the Internet – in it’s many forms – is growing more than AM radio.

It’s bad enough that you’re anxious about what other people say.  Don’t let fear prompted by other people control your future.