Turning Passion On It’s Head Continued

Instead of, “do what you love,” perhaps the more effective mantra for the entrepreneur, the linchpin and maker of change might be, “love what you do.”

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work.” – Seth Godin


I guess this is the non-musical version of, “If you can’t be with the one you love, love the one you’re with.”

I run into so many people who aren’t happy in their jobs.  The explanations run from wishing they didn’t have to deal with other people to a boss who makes their life miserable (or just doesn’t know what he or she is doing) to some version of “the people I work with are idiots.”  Only rarely do they realize that their happiness lies inside them, not outside them.  No one else can make you happy, only you can.

An important part of that is loving what you do.  Again, it’s what’s inside that counts, not what’s outside.  We might feel like we’re being oppressed or miserable, but it’s under our own control.  An uncomfortable conclusion, but you can always leave, and pursue what you love.

It’s especially troubling when the person is a part of leadership.  When leadership is unhappy and feels like everything is bad, it trickles down into everyone else.  They’re looking for their happiness from someone else, and it’s not going to happen.  It’s important to understand that leadership is supposed to provide inspiration and happiness to their people.  Leadership should help people grow their passion, not kill it.  Yeah, sometimes that sucks, but it’s the job you’ve chosen to handle.

What Do You Worship?

When you worship your fans rather than your ratings you very often end up with more fans and higher ratings.” – Mark Ramsey


We’re not talking about the John 4:23-24 kind of worship, this is the kind that looks at where you put your efforts and energy.  What you show that truly expresses your interests.

There are lots of kinds of worship for radio people.  As Mark says, if you’re always looking at ways to manipulate the listener in to a few more minutes of listening, you’re worshiping the ratings.  Think cart before the horse.

But it’s not limited to that, I also see people who think they have all the ideas, so play little attention to anyone else or the listeners.  These people worship themselves.  There are those that want to have the latest cool thing for their radio station, even if they don’t know what to do with it.  They are worshiping cool.  Some people put the music and artists first, they are worshiping the music.  And, of course, there are those who focus only on “shareholder value,” which is cryptospeak for “I get a bigger bonus.”  They are worshiping the dollar.

Radio is actually a pretty simple business.  You succeed or fail through listener support, whether it’s ratings for the commercial station, or donations for the non-profit.  We make money because of passionate, committed listeners.  More listeners=more success.  Fewer listeners=less success.  More passion=more motivation for carrying around a strange little pager device or a log of listenership.  See the trend?

But what do we focus on day to day?  What do our actions say we worship?  Are you thinking about listeners, talking to listeners, researching listeners?

Actually, I  consider this to be a true strategic advantage.  So many people are focusing on the syndicated game plan, or their own activities, or the end result, that the station that focuses intensely on the listener is the one that will have the best content.