“Gentlemen, this is a football.” – Vince Lombardi
Most of us are aware of this quote Lombardi gave to every player, at the start of every season. It was Lombardi’s way of keeping his people focused on the basics. But did you know that early in his coaching career he followed that with “And that’s the last you’re going to see of it for two weeks.” Before the basics, he focused them on preparation. They reviewed the plays, worked out the details, and got ready to earn the right to work with the ball.
I think we could learn from that. We’re always ready to jump in and get something done. Everyone else is on Twitter, so we’ve got to be on Twitter too. Even if we aren’t sure how to use it, or what value we gain. What would happen if we spent the time to learn about Twitter, and plan its part in your overall social network strategy.
That two weeks Lombardi took in preparation paid off for both he and his teams. What could it do for you?
“Let our advance worrying become our advance thinking and planning.” – Winston Churchill
I remember that hot summer day, when we were all glued to our TV sets, watching history happen. Yes, July 1969 was the first time man walked on the moon. But as monumentous as that event was, there’s a bigger, more important event that occurred eight years earlier.
That’s when President John Kennedy made a speech to Congress and the nation about the need to put a man on the moon, important to us not only as a time in history, but as a model for setting mission.
Kennedy set on motion a plan so well defined that it would be accomplished even after his death. Kennedy said that,
• We would put a man on the moon
• And return him safely
• By the end of the decade
In later speeches he went on to explain our need to do this because it was man’s nature to explore the unknown, providing the emotional connection for motivation. “We choose to go not because it it easy, but because it is hard.”
This is important to us because it’s a great vision of action. All of us in radio, from the Mays family down, are well-served by this model of successful mission statement.
Next time you go through planning, pull out Kennedy’s speech and read it as well as the far more detailed analysis of it, and you’ll find yourself in a much more successful state.