“Surprise is the greatest gift which life can grant us.” – Boris Pasternak
On America’s Got Talent, a quiet shy, unassuming Army soldier named Paul Ieti came on stage. He was quiet, shy and looked like one of those disasters you sometimes see. But then he began to sing, and it was a great surprise to everyone. He was good, but what really created the impact was the surprise.
The same thing is true of our radio stations. It’s not enough to be simply good, what really makes a difference is if you surprise the audience from time to time. People like to be surprised, the appreciate the unexpected.
What surprises are you working on?
P.S. The opera singer in a bikini was a surprise too, but I’m not sure if it was a good way.